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After Harvard, WEY, Euler, Great Wall pickup, tank and salon six sub-brands, Great Wall may usher in a seventh sub-brand. On December 17, according to the information of the electronic bidding platform of Great Wall Holdings, Great Wall Motor is bidding for the "Great Wall car Brand Channel Design Project". According to the words "car brand" in the announcement, the Great Wall car business will operate in a separate brand form, and the announcement information also shows that Great Wall's car brand channel is divided into two modes: new retail and traditional retail. Including 4S stores, brand experience stores, city showrooms, merchant stores 4 forms, however, about this product.
Brand Finance (Brand Finance), a British brand appraisal agency, has released a list of the 2020 most valuable car brands in the world. Among them, the Mercedes-Benz brand has become the most valuable automobile brand in the world for three consecutive years.
The Wuling brand announced on May 21 that it would launch the brand's new LOGO at the launch ceremony of the 22 million vehicles on May 25. On May 10, the Roewe brand of SAIC Group released the "double standard" strategy, that is, the new "R mark" and "lion mark" to promote the brand upward and high-end. Following the Roewe brand, SAIC GM Wuling brand also announced a change of label. According to official sources, the Wuling brand will hold a 22 million vehicle launch ceremony on May 25, at the same time, the global silver standard of Wuling brand will also be officially released. Wuling classic red mark, which has been used for 33 years, may become history. In fact, the Wuling brand has existed for a long time.
With the intensification of market competition and the gradual development to the direction of high quality, the high-end road of independent car enterprises seems inevitable. Some people believe that at present, independent car companies should first solve the problem of brands, and the launch of independent high-end brands is an important way. In 2020, a number of independent car companies have announced the establishment of high-end brands, in addition to Dongfeng "Lantu" new brand launch, SAIC Group and Changan Automobile have also announced the launch of high-end independent brands. SAIC is working on a new electric smart vehicle brand project codenamed "L", according to a report on the interface of SAIC's high-end electric car brand on October 12. The "L" project will be carried out by.
In the past, the joint venture brand was recognized by domestic consumers with its civilian price and good brand image, and occupied most of the domestic car market. However, in recent years, with the improvement of the strength of independent brands, the gap between their brand image and independent brands is gradually decreasing; on the other hand, with the sharp decline in the price of foreign high-end brands, the market of joint venture brands is also being eroded gradually. At present, joint venture brands are suffering from independent brands and foreign brands, and are in an awkward position. At present, the consumption concept of cars in the Chinese people is becoming more and more rational, for ordinary families.
According to statistics from the China Association of Automobile Manufacturers, passenger car sales in China in April were 1.704 million, up 10.8% from a year earlier, down 9.1% from January to April. Passenger car sales from January to April increased by 53.1%. The performance of China's passenger car market in April was not optimistic, leading to a decline in annual sales to varying degrees, but even so, the market performance of China's own brands is commendable. Data show that from January to April, China sold 2.828 million brand passenger cars, with a market share of 41.6%, an increase of 3.4% over the same period last year. According to the passenger car departments announced by the association.
The 2020 China Automobile Chongqing Forum was held at Chongqing Yuelai International Conference Center on June 13. At the meeting, Wu Song, member of the party committee and executive deputy general manager of GAC GROUP, said that in the face of the new challenges brought by the automobile industry, independent brands should seize this new development opportunity. Wu Song believes that independent brands should make efforts from four aspects: unswervingly promote brands upward, brands do not go up, independent brands can not go far; unswervingly promote technological innovation; pay close attention to hybrid transformation and gradually launch HEV products; and focus on intelligent network-connected new energy vehicles. Domestic passenger car sales rose 8.9% to 1. 9% in May, according to the China Automobile Association.
On December 8th, Great Wall released production and sales figures for November 2022. According to the data, Great Wall sold 87600 vehicles in November, down 28.53 per cent from a year earlier. The cumulative sales from January to November were 990100, down 11.49 per cent from a year earlier. At this point, the Great Wall car was only finished in November.
Recently, at the 2021 China Automobile Dealers Conference sponsored by the China Automobile Circulation Association, Kaida Research Institute released a research report on the competitiveness of Chinese automobile brands in 2021. Brand competitiveness mainly examines the profit level of dealers, changes in brand market share, sales and investment recommendations and other indicators, according to the information, among luxury brands, Lexus, BMW, Mercedes-Benz, Porsche, Bentley and Red Flag have good reputation among dealers, while mainstream joint venture brands FAW Toyota, Guangzhou Automobile Toyota and Guangzhou Automobile Honda also get good scores, with a comprehensive score higher than 8. As can be seen from the chart, the dealer's attitude towards independent brands.
A few days ago, the annual J.D.Power Automotive Brand loyalty Research report was officially released. The top five brands surveyed in the ranking are Subaru, Toyota, Honda, RAM and Ford, while the top five luxury brands are Lexus, Mercedes-Benz, BMW, Porsche and Audi.
On December 30th, 2022 Guangzhou International Auto Show officially opened, Wei Brand officially unveiled the new six-seat flagship SUV model at the Great Wall Automobile Wei Brand booth, and named the new car "Blue Mountain". The new car is based on the "Coffee Intelligence" technology platform, powered by a plug-in hybrid, and may be sold at 350000.
Market research firm Kaidu Huatong announced "BrandZ"-2019 the most valuable car brand in the world. Toyota topped the list of the most valuable car brands this year, with Mercedes-Benz surpassing BMW for the first time in second place and BMW in third place, according to the survey. Toyota, the automotive champion, ranks only 41st in the ranking of the world's top 100 companies, compared with 54 for Mercedes and 55 for BMW, all of which slipped in the 2018 Top 100 ranking. According to the data of the automobile brand list, among the top 10 car brands, only Volkswagen has achieved growth.
when the domestic car market enters the environment of stock competition, the brands of car companies also appear obvious differentiation. Experiencing the trend of "low in front and high in later" in 2020, it further threatens the survival status of weak brands. From the perspective of the industry pattern, the concentration of the market is increasing.
Car sales in China have declined for two years in a row. under this background, German and Japanese brands are selling better and better, while independent brands, American brands and French brands have declined to varying degrees.
Wang Chuanfu, chairman of BYD, said at the 2021 China Automobile Chongqing Forum on June 13, "I think the old habit of Chinese people looking down on independent brands should be changed, because we have really changed now, and we have no objection. People buy joint venture brands, but before buying them, they hope to have a look at the stores of their own brands, open them and compare them again. We are working hard and changing. We hope that domestic consumers will take a closer look at our own brands and drive more of our cars. " Wang Chuanfu said that Chinese brands have achieved comprehensive transcendence at the technical level, whether it is styling technology, batteries, electricity.
Affected by the decline of the domestic automobile market in the past two years and the impact of the COVID-19 epidemic, under the squeeze of domestic car sales, the market share of independent brands has hit a new low. A few days ago, when General Secretary Xi Jinping visited FAW Group, he said that the current environment is organic in danger and organic in danger.
The China Automobile Circulation Association released the latest ranking of the preservation rate of joint venture brands. According to the list, the preservation rate of Japanese brands is relatively high in the German-Japanese slaughter list, with the exception of Ford. Other brands, including Korean, French and other American brands, are not in the top 10. The top ten preservation rate joint venture brands, five Japanese brands and four German brands occupy the mainstream, and Ford ranks 10th. In the Chinese market, the quality and reputation of Toyota brand is relatively good, which is also one of the reasons for the high value preservation rate. Toyota second-hand cars not only maintain their value, but also may increase in value, such as second-hand Prado, old crown, Hanlanda and so on. It is often called management property by netizens.
According to figures released by the China Association of Automobile Manufacturers (CAAM) on September 9, car sales in August 2022 were 2.383 million, an increase of 32.1% over the same period last year, of which 1.029 million Chinese brand passenger cars were sold, an increase of 45.3% over the same period last year. Market share is 48.4%, year-on-year
Entering 2021, the domestic new car market has achieved continuous year-on-year growth, due to the epidemic in the same period last year, the year-on-year data is of little significance. In February, affected by the late Spring Festival holiday this year, car production and sales almost halved, resulting in a rise in the inventory index of many brands. According to the latest report released by the China Automobile Circulation Association, the inventory of 15 car companies has seriously exceeded the standard.
Recently, domestic car companies are experiencing an unprecedented "price war", the major car companies "subsidy price reduction" information is everywhere, "price reduction tide" has become a key word in the automobile industry. According to incomplete statistics, so far, at least 40 car brands have participated through subsidies from manufacturers or price cuts by dealers. "
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
Deadlock! Volkswagen may face mass strike
Many BMW 4S stores are running away! Fujian Consumer Council named
Chicken feathers all over the ground! A total of 570 million yuan has been executed by the giant 4S store giant group
It really looks like this! New BMW iX3 patent map exposed
Another family! Ford officials announce layoffs of 4000 people
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